EARLYGIST

News on the go >>

Brand awareness: a strategic marketing tool

0 0
Read Time:5 Minute, 7 Second

When developing a brand, it is highly essential to ensure that it perfectly covers the need of the targeted customers. But above all, branding should be the first idea which crosses your mind, when starting a business.
The term brand awareness refers to the techniques of making your products have a long-lasting memory in the minds of your target audience. It involves a series of strategies committed to moving your potential consumers to associate and remember the specific selling point of your measure how the customers react to your brand.
Do you want to know the best tips to promote and present your products in the mind of your target audience? Then ensure you study through this article.

1 What is brand awareness?
It is the measure of the degree of presence of a brand in the minds of consumers. Awareness provides information on the vitality of a brand, and the effectiveness of its communication efforts. It takes on a performance indicator role while being an integral part of the brand identity.

2 Types of brand awareness

There are 4 main types of awareness which you can use to determine your target and your potential customers. And they include the following:

a) Spontaneous notoriety: Your brand spontaneously comes to people’s minds. They quote you from memory among the most famous brands in your sector.

b) Top of mind notoriety: Your brand is essential. You’re cited first, you are referred, and you are the clear leader in your industry.

c) Assisted notoriety: Your brand is familiar. People can identify you as a result of an inducement (recognition VS brand recall).

d) Qualified notoriety: Your brand is associated with a specific product or service. People know you from experience.
Identifying the best type of brand awareness that suits your business, enables you to position yourself effectively on the famous brand dynamism curve.

3 Why branding awareness important?
A brand known in the market, adds very interesting advantages for the company. When a company knows how much and how its brand is noticed by the market, it becomes simpler to develop a marketing strategy.
It enables you to constantly present your products in the life of your target audience, using tools such as digital marketing and advertising. It allows you to keep your brand in the mind of your targeted customers until mental ranking is achieved.
Achieving a positive memory of your brand is a huge step that creates bonds. And if continuously worked on, makes your brand unbreakable, therefore, brand awareness is the starting point to know how to promote your products to the target market.
When the consumer goes out in search of a product or service, he may have one, two, or more brands in his mind. And if you’ve already accomplished most of the points mentioned above, then your brand will be the first option which consumers would think about. This marketing secret is valuable and must be worked on and maintained so that the target consumers will never forget your brand.

4 Tips to increase your brand awareness
The best secret to boost your business brand awareness include the following:

a) Create a unique personality for your brand: this is one of the brand awareness strategies. It has to focus on creating a representative logo or colors that reflect what the brand is. And above all, what it will always offer.

b) Perform content marketing: brand awareness is one of the missions of content marketing. This is the production of content for a brand specific target audience. Creating relevant content helps a brand to establish positive perceptions in the mind of its readers. It can make your brand become a reliable source that can be recommended.

c) Properly position your brand on the web: one way to make your business venture to be easily remembered by the public is to position your brand on the first page of online search engines. It begins by implementing an SEO strategy. This will help your brand to be well-positioned in the keyword search results relevant to the business.

d) Prepare a reward plan: with this, the brand will begin to create a network of referrals in which word-of-mouth advertising is the mainstay. It is a very useful strategy, inexpensive, and sometimes free. The reward plan should make the consumers try the product. And not only to try it but also to recommend it.

e) Test with the freemium version: when the product or brand is new, it might be difficult for a consumer to make a decision and purchase it. Consumers often love to try a product before purchasing it. The freemium version, free sample, or trial period, should be employed to solve this issue. Consumers should be allowed to taste your product and decide if it’s fit for them. If they’re not convinced to buy it, it is important to find out what is preventing them from purchasing the product.

f) Use the merchandising: take advantage of any event, fair, festival, or favorable reason in which the brand could have a presence. Redbull, for example, never misses out on extreme sport events. Giving pens, keychains, shirts, gifts, etc. will achieve more results than putting up a canvas with a logo. Now is the time to create something innovative and memorable that fits the situation.

g) Social media: all brands have a unique essence or selling point. For this reason, in social network, only these positive and unique characteristics should be highlighted.
Brands awareness assesses people’s recognition, perceptions, opinions, and beliefs towards your product. These elements can transform a buyer’s purchasing opinion. To improve brand awareness, you have to focus on actions that improve the image and presence of your product in the mind of your target audience.
Without a doubt, a good branding job is essential to increase the brand awareness of your product. When developing a brand, it is highly essential to ensure that it perfectly covers the need of the targeted customers. But above all, branding should always be your first idea, which crosses your mind, when starting a business.

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %