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Business Domain Names: Everything you should know

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Business Domain Names: Everything you should know
It is almost inevitable today for a business not to have a website of its own. Indeed, in the digital age, visibility via the web is essential. However, you must first possess a domain name. If your company is considering setting up an online site, here’s what you need to know about a domain name.

Table of contents

1) Meaning of a domain name
2) How to choose the domain name of your business
3) Tips on choosing your domain name
4) What protection applies to domain names?
5) Use your domain name
6) Think of renewing your domain name on its expiring date.
7) Monitor your domain name
Now, listen carefully and learn everything you need to know before setting up your online site.

1) What is a domain name?

The domain name is the name of the internet address of your website. It comprises 3 elements, which are:
i) The prefix:
ii) The chosen name
iii) The chosen extension: .fr / .com / .biz / .net

Unlike the corporate name or the name of the company, the domain name does not have to include in the articles of association.
The domain name represents the identification of your online site. And once it has been register, it becomes your property. It is subject to a renewable and chargeable “subscription”, the prices of which vary according to the services. For these reasons, the name and its appropriate extension should be join correctly. https://www.hostinger.com/tutorials/what-is-a-domain-name

2) How to choose the domain name of your business

a) Choose name: For the sake of identification, the choice of the domain name of the business must be relevant. If this may seem obvious, it is best to consider taking the name of the company itself.

For example, if your business is know as “My Business”, the domain name could be www.mysociety.com or www.mysociety.com.
However, it is crucial to perform some examination beforehand to analyze if the domain name is already in existence. This research helps to avoid conflicts with a business name, brand, or other domain names.
In addition to its availability, the domain name must not undermine public order or mislead the consumer if your website is used for commercial purposes (for example, if it is confusing with a known brand). It should also be easily remember or recalled, which is why it is especially advisable to avoid numbers. Special characters are prohibited since they are not taken into account when entering.

b) Choose the extension: The extension is essential because without it the site cannot exist.

It must be chosen according to the company’s strategy, its type of activity, and its location.
An example of a commonly used extension is “.com”. It is presently utilized commonly, although it was initially designed to be used just for marketable purposes. It is the most common and its influence is international.
There are also other, rarer extensions:
“.Net”: this is assigned to structures having an activity linked to the Internet;
“.Org”: this extension is mainly for non-commercial organizations, such as public organizations or associations;
“.Biz”: this has particularly developed with young companies, especially when the domain name in question is already used in .com and .fr.

3) Tips for choosing your domain name

a) Choose a relevant extension: The extension represents a benchmark for many Internet users. These serve as a guide for different purposes:
identify credible sites (.org, .gouv or .com, etc.),
Choose one or more extensions that will help people find you easily.

b) Favor short or easy to learn domain names: The shorter your domain name, the more it will be search by Internet users, especially for consultations on smartphones.

c) Avoid dashes and numbers: Make life easier for Internet users by avoiding dashes, numbers, and other elements that make it difficult to enter your domain name.

However, be aware that long domain names are best understand when they have dashes.
Hence, If your domain name is long, plan both versions, with and without dashes.

d) Be creative: In the field of the net, creativity is essential. Invented names are sometime remember or recalled better than real words! Think of Blablacar, Airbnb, Tesla, … and don’t hesitate to find a domain name that is easy to remember and that evokes your project.

e) Adapt your SEO according to your domain name: A long domain name is usually search in full by Internet users. To appear on the queries related to the keywords that interest you, take care of your SEO to come out in a good position on the results of the desired queries. https://www.wpbeginner.com/beginners-guide/tips-and-tools-to-pick-the-best-domain-for-your-blog/

4) What protection applies to domain names?

Reservation of the domain name constitutes protection. In the occurrence of a dispute with another domain name, the first domain name that existed prevails. It is therefore in the interest of your company to book it as soon as possible on the sites of approved service providers.

To avoid any risk to the company, registration should be done in your company name. If a partner or manager submits it in a personal capacity, they could claim it later if they were to leave the company.
To further protect your company’s domain name, it is possible to declare it to the Trade and Companies Register. This is not a mandatory formality, but it allows you to justify a prior art with certainty and to be able to act against any reproduction. It also allows visitors to verify that the site belongs to the company.

5) Utilize the domain name

The protection given to the domain name is not just sufficient.

The domain name must be used as soon as it is reserve to constitute anticipation opposable to a brand, a company name, or another domain name that may come up later.
Warning: The only indication on the site of the mentioned “site under construction” is as a result of a lack of operation of the site.
On the other hand, putting online a presentation page of the website is sufficient.

6) Think of renewing your domain name on its expiry date

The duration of a domain name reservation is particularly short (generally 1 year). The manager must therefore ensure that he renews his domain names on his anniversary date to prevent them from falling into the public domain and being appropriate by third parties. https://www.namecheap.com/domains/domain-renewal-how-to-renew-domain-name/

7) Monitor your domain name

Domain name monitoring makes it possible to be inform of any reservation identical to or close to our domain name and to take the necessary measures very quickly to put an end to this infringement. https://domain-monitor.io/

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